But the bigger message Spotify wants to convey here is that it’s far ahead of competitors when it comes to personalization features. In Made for You, you’ll find your other personalized playlists like Discover Weekly, Release Radar, Daily Mixes and others, like Your Time Capsule or Summer Rewind, for example, as well as the more recently added trio of playlist sets, Spotify Mixes.įrom now through the end of the month, Only You will be a separate hub in the Spotify app, but it will ultimately be relocated to live inside the Made for You hub.īoth the Only You experience and Blend build on technology Spotify had already developed to power other features, like Wrapped and various multi-user blended mixes, rather than creating something entirely new. The Only You hub will live alongside the existing Made for You hub on the Search page inside the Spotify app. The company is also today debuting Blend, a new way to create a personalized playlist with a friend. The experience is similar to Spotify’s popular annual review, Spotify Wrapped, as it highlights the artists, songs, genres and other aspects of your music listening experience that are important to you, which can then be shared across social media, just as Wrapped is. Besides, who doesn’t enjoy more personalization capabilities in their apps? I look forward to testing the Blend feature out with a friend and seeing how it works.Spotify today is expanding its investment in personalization features with the launch of a dedicated in-app experience called Only You, which focuses on your favorite music and how you listen. Spotify’s new Blend feature makes it much easier to personalize your music playlist and create a unique shared playlist between you and a friend. This feature is now live and available to free and premium users.

This is quite similar to the Wrapped feature already included in the app.īlend will also be updated daily to include all the latest releases and songs that will match your combined musical preferences. The feature will also include a service to share data stories unique to you two, which can be shared across other social media channels.

This includes creating a unique cover art so that you can distinguish between your different blends. Once they accept your request, the Spotify app will take care of everything else.

Then you just select the friend that you would like to invite to your blend. All you need to do is tap on the ‘Create Blend’ option in the ‘For You’ hub on your Android device. The feature is also straightforward to start using.

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